Katjes International – The brand tuners

The Brand Tuners

We are passionate about aligning existing brands with a specific focus and building brand value through targeted brand communication.
We believe that investing so much energy and expertise in brands can achieve great things - and we work tirelessly towards this goal.

One brand – one principle

As part of our long-term investment approach, all our acquisitions retain their legal and organisational independence and focus on sustainable value creation. Our brand building approach generally follows the "one brand - one principle" philosophy. This consistent focus strengthens the brand value, which is regularly enhanced by targeted marketing and advertising activities in the relevant home markets of our brands.

Growth strategies in European consumer goods market

Katjes International (Katjes International GmbH & Co. KG), together with its two legally independent sister companies Katjes Fassin GmbH & Co. KG and Katjesgreenfood GmbH & Co. KG, is part of the Katjes Group. Katjes International is a strategic investment holding investing in European companies with strong and well-established brands, with a focus on the so-called Fast Moving Consumer Goods (FMCG) sector.
As a strategic investor, Katjes International pursues a clearly defined growth strategy and has a solid track record as an active consolidator and carve-out investor in M&A transactions in the European consumer goods markets.

Benefitting from synergy effects

In addition to the individual brands, the entire Katjes Group benefits from a number of synergy effects through our various activities. Especially in procurement and on the market/consumer side, new opportunities frequently arise based on our long-standing business relationships. Another important factor is the regular exchange of know-how between our management and marketing teams. A mutually beneficial set-up where everyone benefits from this cooperation of strong teams.

Organigram Our brand family

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Management team
Shaping the future

Competence and experience are the main characteristics of the management team at Katjes International. Bastian Fassin and Tobias Bachmüller are experts with many years of experience in the confectionery industry and are the managing shareholders of Katjes International and its sister company Katjes Deutschland. Managing Director and CFO Stephan Milde complements the management team. Together they bring their capabilities to bear to shape the future of Katjes International.

Bastian Fassin, Managing Shareholder of Katjes International GmbH & Co. KG

Bastian Fassin

Since 2004, Bastian Fassin has been a managing shareholder of Katjes Fassin GmbH & Co. KG, alongside Tobias Bachmüller. He succeeded his father, Klaus Fassin, and is also a member of the management team of Katjes International.

Professional milestones:
Since 2004: Managing shareholder of Katjes Fassin GmbH & Co. KG, Emmerich
Until 2003: Marketing and sales, Kraft Foods, Bremen
Until 2000: Roland Berger Strategy Consultants, Munich

Other commitments: Chairman of the International Confectionery Fair (ISM)
Chairman of the Association of the German Confectionery Industry (BDSI)
Board member of the German-Dutch Chamber of Commerce (DNHK)

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Tobias Bachmüller, Managing shareholder of Katjes International GmbH & Co. KG

Tobias Bachmüller

Tobias Bachmüller has extensive experience in the FMCG industry, in particular the confectionery sector. He has been the managing shareholder of Katjes Fassin GmbH & Co. KG since 1996, and was joined by Bastian Fassin in 2004. Additionally, he is a member of the management team of Katjes International.

Professional milestones:
Since 1996: Managing shareholder of Katjes Fassin GmbH & Co. KG, Emmerich
Until 1995: General Manager of Kraft Foods (Milka), Bremen
Until 1992: Principal at The Boston Consulting Group, Düsseldorf

Other commitments: Former President of the Association of Confectionery Industries of Europe (CAOBISCO)
Vice-president of the Association of the German Confectionery Industry (BDSI)
Member of the Board of Trustees of the University of Witten-Herdecke
Member of the Board of Trustees of the Foundation for Family Businesses

Interview with Tobias Bachmüller ›

Stephan Milde, Managing Director and CFO of Katjes International GmbH & Co. KG

Stephan Milde

Stephan Milde has been a member of the Katjes International family since 2012. In this role, he oversees acquisitions, corporate investments, and financing. Previously, Mr Milde was responsible for the corporate development of sister company Katjes Deutschland. Prior to this, he worked in investment banking at Deutsche Bank and Citigroup in London for several years.


History

In November 2023, Katjes International, through its subsidiary Bübchen Bodycare GmbH, has completed the acquisition of Henkel's natural cosmetics line N.A.E. Naturale Antica Erboristeria, including all trademark rights.
2023
In September 2023, Katjes International has successfully issued its 2023/2028 corporate bond using the so-called “Nordic Bond” format with a volume of €115 million. The proceeds were mainly used to repay the 2019/2024 bond through early redemption.
2023
In December 2022, Bübchen Bodycare GmbH acquired the operating business of Henkel Oral Care, including all brand rights. The portfolio comprises the following brands: Theramed (focus Germany), Vademecum (focus France), Licor del Polo (focus Spain) and Antica Erboristeria (focus Italy).
2022
Further expansion in Italy: Sperlari, a subsidiary of Katjes International, has acquired the operating business of Paluani, based in Verona. Paluani is a speciality company that produces seasonal Christmas and Easter products in the best Italian tradition, such as Panettone and Colomba. This acquisition strengthens Sperlari's position as market leader in the seasonal confectionery business in Italy.
2022
At the end of June, Italian subsidiary Sperlari acquired a majority stake (75%) in Piedmontese company Dulcioliva, a company with extensive experience in the production of chocolate specialities such as gianduotti, truffles and other pralines. Dulcioliva is the market leader in the local speciality pralines called “Cuneesi”.
2021
In May 2020, Dallmann's acquired Bübchen, the iconic German brand for baby and child care products. Today, Bübchen is the market leader in the baby and child care segment in Germany.
2020
Early 2020, Katjes International is awarded "Best Issuer SME Bonds 2019" by BOND MAGAZINE. The award is based on the company's outstanding bond performance and favourable financial indicators.
2020
In November 2019, Katjes International acquired more than 50% of the share capital of the UK-based Candy Kittens. All products from Candy Kittens, originally founded by Jamie Laing, star of the award-winning British TV series 'Made in Chelsea', are 100% vegan, gluten-free and produced without artificial flavours or colours.
2019
In April 2019, Katjes International successfully placed its new 2019/2024 bond on the first day of issue. Due to strong demand, the company decided to increase the issue volume by 10% to €110 million. The interest rate is fixed at the lower end of the original range at 4.25%. The proceeds will be mainly used for the early repayment of the 2015/2020 bond.
2019
On 31 December, Katjes International and Eurazeo completed the merger of Lutti and CPK (Carambar). Katjes International receives approx. 23% of the combined entity (net turnover of over €400 million) and a cash payment of around €19.5 million.
2018
In September, Katjes International acquired 100% of the shares in Sperlari S.r.l. Founded in 1836 by Enea Sperlari, the company is now the number two on the Italian market for sugar confectionery. It is market leader in sugar-free candies and sweeteners as well as in the seasonal products segment.
2017
In May 2017, Katjes International tapped its bond originally issued in May 2015 and increased the issue by €35 million to €95 million. Within one hour, the new issue was significantly oversubscribed.
2017
In January 2016, Katjes International increased its stake in Harlekijntjes (formerly Festivaldi) from 50% to 100%. Katjes International now holds the entire share capital of Harlekijntjes, which has been producing the Netherlands' best-selling liquorice product by volume since 2006.
2016
Katjes International presents itself in a new design and a new logo.
2015
Katjes International successfully issued its 2015/2020 corporate bond (€60 million) on the Frankfurt Stock Exchange and repaid its 2011/2016 bond (€45 million) early.
2015
Katjes International wins the Consumer Deal of the Year Award for its successful acquisition of Piasten, Germany's largest dragee manufacturer, in September 2014.
2015
Katjes International acquired 100% of the shares in the confectionery company Piasten, Germany's largest producer of sweet dragees. Piasten's well-known brands include Treets, Schokolinsen and Big Ben.
2014
Katjes International receives the prestigious European Business Award in the “National Champion 2013/2014” category.
2013
Katjes International tapped its 2011/2016 bond and increases the issue volume by €15 million to €45 million.
2012
Acquisition of traditional German sage lozenge manufacturer Dallmann & Co Fabrik pharmazeutische Präparate GmbH. Dallmann's sage lozenges are the number one brand in German pharmacies.
2012
Acquisition of Belgian distributor Cloetta, which today operates under the name Continental Sweets Belgium N.V. (CSB). In 2010 and again in 2014 CSB is voted best sales team in the Belgian sugar confectionery market.
2012
Katjes International appoints Stephan Milde as CFO.
2012
Katjes International exercises the remaining purchase option and becomes the sole owner of the Lutti Group.
2011
Katjes International successfully issued its debut 2011/2016 corporate bond (€30 million) on the SME market of the Düsseldorf stock exchange.
2010
Start of the international expansion: As part of several steps, Katjes International acquires a 33.3% stake in confectionery manufacturer Lutti, the number 2 brand in France and market leader in Belgium in the sugar confectionery segment.
2009

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Awards
We are honoured

Company
Company
Katjes International is among TOP 100 family businesses in Germany

Wirtschaftswoche, Germany's leading business magazine, has named Katjes International as one of the most trusted family businesses by German consumers. In a survey conducted by the market research institute Innofact, around 1,500 consumers rated traditional family-owned companies with a turnover of between €250 million and €1 billion according to criteria such as trust, quality, innovation, sustainability and image. The evaluation also took into account specific business figures, the development of the company's turnover and the number of employees.

Company
Katjes International is Best Issuer in 2019

Katjes International has been awarded "Best Issuer SME Bonds 2019" by BOND MAGAZINE. The award was based on the company's outstanding bond performance and favourable financial indicators. This was the ninth time the title has been awarded by BOND MAGAZINE.

In 2019, Katjes International issued its third corporate bond - with great success: Demand was so strong that the subscription period was closed early on the first day of issue. At EUR 110 million, Katjes International exceeded its target volume by ten percent. Approximately EUR 22 million of the bond was placed via Deutsche Börse's subscription facility (DirectPlace), primarily with private investors - by far the largest volume of any corporate bond issued in Germany in 2019.

Awards article in BOND Magazine
Katjes International is among TOP 50 most innovative German SMEs in 2018
Katjes International is among TOP 50 most innovative German SMEs in 2018

Wirtschaftswoche, Germany's leading business magazine, has selected Katjes International from over 3,500 companies as the Innovation Champion of German SMEs. In a rigorous research and evaluation process, Wirtschaftswoche, in collaboration with Munich Strategy Group, evaluated financial statements and presentations, interviewed management as well as customers and competitors, and then calculated the innovation score.

Katjes International distinguishes itself through continuous innovation, a well regarded fact in the market and among the media and competitors. Katjes International aims to set standards for innovation in the confectionery sector. The innovation score is based two-thirds on this innovative strength and one-third on sales and earnings performance.

Best Confectionery Product Manufacturer 2017 for strong brand portfolio
Best Confectionery Product Manufacturer 2017 for strong brand portfolio

Katjes International has been awarded the title of "Best Confectionery Manufacturer 2017" by the German Enterprise Awards. This is one of the most coveted awards in Europe and is awarded to companies that have made outstanding and innovative contributions to their respective sectors. The result was based on the company's impressive portfolio of leading brands in the Western European confectionery sector. The brand family includes products from Lutti, Continental Sweets, Piasten, Dallmann’s and Festivaldi. In June 2017, Katjes International also acquired a stake in Josef Manner AG, Vienna.

Excellence of the Year for Innovation & Leadership – Confectionery for entrepreneurial competence
Excellence of the Year for Innovation & Leadership – Confectionery for entrepreneurial competence

October 2016: Katjes International was crowned winner of the “Excellence of the Year for Innovation & Leadership – Confectionery” category at the prestigious Le Fonti/IAIR Awards.

The jury's decision was based on the leading position of Katjes International and its renowned brands in the European confectionery markets. The judges also praised the company's entrepreneurial skills and successful expansion strategy, as well as the high quality of its management team.

The international Le Fonti/IAIR Awards recognise outstanding business performance and sustainable business excellence. Winners are selected by an impartial scientific panel of judges from the International Alternative Investment Review (IAIR®).

Sweet Production Company of the Year 2016 – Germany for growth strategy
Sweet Production Company of the Year 2016 – Germany for growth strategy

Katjes International has won the coveted European Business Award 2016 in the category 'Sweet Production Company of the Year 2016 - Germany'. With this award, the jury recognised Katjes International's proven strategy of acquiring strong brands and driving growth by exploiting synergies. The initiator of the Business Awards is the editorial team of the British magazine Wealth & Finance International. Each year, the experts at Wealth & Finance celebrate the most deserving and best performing companies and individuals across all regions.

Consumer Deal of the Year 2014 for Europe for Piasten takeover
Consumer Deal of the Year 2014 for Europe for Piasten takeover

Katjes International was awarded the "Consumer Deal of the Year 2014 in Europe" for its acquisition of Piasten GmbH & Co. KG.

The jury's decision was based not only on the size and brand recognition of both companies, but also on their growth potential in the European confectionery market.

The British financial magazine ACQUISITION INTERNATIONAL selected the winner of the Deal of the Year Award from more than 20,000 corporate takeovers over the past year: Katjes International won with its acquisition of Piasten GmbH. Each year, ACQUISITION INTERNATIONAL honours outstanding companies with dynamic growth strategies that clearly stand out from their competitors.

National Public Champion 2013/2014 for acquisition strategy
National Public Champion 2013/2014 for acquisition strategy

January 2014: Katjes International wins the prestigious European Business Award in the category "National Public Champion 2013/2014". With its strategy of growing the company by acquiring established brands in Western Europe, Katjes International was able to stay ahead of the German competition. Each year, the European Business Awards recognise the best companies in Europe that have demonstrated business excellence, innovation and ethical performance.

National Champion 2013/2014 for growth strategy
National Champion 2013/2014 for growth strategy

July 2013: Katjes International wins the prestigious European Business Award in the category "National Champion 2013/2014". An impartial panel of 60 judges made up of politicians, economists, media and industry representatives recognised Katjes International's strategy of increasing revenues through organic growth of the established brands of acquired companies and through corporate investments.

National Champion Award 2013/2014 for growth strategy
National Champion Award 2013/2014 for growth strategy

Bastian Fassin and Tobias Bachmüller (from left), both managing directors of Katjes International GmbH & Co. KG, proudly receive the award; Adrian Tripp, CEO of the European Business Awards, applauds.