Oral Care
Bübchen
In December 2022, Katjes International GmbH & Co. KG acquired the entire Henkel Oral Care business, including all trademark rights, through its wholly owned subsidiary Bübchen Bodycare GmbH. The portfolio includes the following brands:
- Theramed – Main market Germany
- Vademecum – Main market France
- Antica Erboristeria – Main market Italy
- Licor del Polo – Main market Spain
- Denivit – Main markets France & Spain
The acquired brands had net sales in excess of EUR 50 million and were profitable.
“Following the successful acquisition of Bübchen from Nestlé/Galderma in 2020, we’re happy to have received more strong brands from a big, reliable partner like Henkel in this sector”, says Tobias Bachmüller, Managing Partner of Katjes International.